Experiential Marketing Agency New York City Amsterdam

WE MAKE EXPERIENCES PEOPLE REMEMBER.

The studio behind the moment.

See our work
Scroll EST. 2025
01 — Who We Are

THE STUDIO BEHIND the moment.

THKT Studios is an experiential marketing agency based in New York City and Amsterdam. We design, produce and deliver live brand experiences that turn audiences into advocates.

We don't pitch ideas we can't execute. Every concept we bring to a client is one we know how to build. Strategists, producers and operators in the same room. And that shows in the work.

We show up We deliver Built together Culture first
Read our story
02 — Selected Work

MOMENTS WE'VE MADE REAL.

Brand Activation NYC

GINSIX × KIEHL'S

A brand activation bringing together Ginsix and Kiehl's. Cultural programming that put both names in the room with the right people.

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THKT Hosted Mr Purple · NYC

MR PURPLE

A THKT Studios hosted activation at one of Lower Manhattan's most iconic rooftop venues.

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2026 Coming Soon

NEXT UP.

Something big is in production. We'll let the work speak when it's ready.

Get early access
03 — What We Do

END TO END. EVERY TIME.

01

Live Brand Activations

Strategy · Production · Execution

Full-spectrum brand activation from brief to build. We handle strategy, logistics and on-the-ground execution in New York City, Amsterdam and beyond — so your brand shows up exactly as intended.

02

Immersive Events & Environments

Spatial Design · Build · Technology

Spaces that aren't just attended — they're experienced. We design and build immersive brand environments that make your audience feel something they can't scroll past.

03

Pop-Ups & Product Launches

Concept · Venue · Programming

Pop-up events and product launches that feel cultural, not commercial. From venue sourcing in NYC to programming and production — we build debuts people actually show up for.

04

Creative Direction & Concepting

Art Direction · Narrative · Brief

The idea that makes the experience worth entering. Creative concepting and art direction anchored in your brand truth — built for real cultural impact, not just the mood board.

05

Cultural Moments & Partnerships

Talent · Community · Earned Media

We position brands inside culture — not alongside it. The right talent, the right community partnerships and earned media that outlasts the night through our THKT SELECTS music programming arm.

Sub-brand

THKT SELECTS

Our music programming arm. THKT SELECTS curates the sonic identity of an activation. Live DJ sets, artist bookings and playlist direction that turn a physical space into a feeling people hold onto.

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Questions

GOOD TO KNOW.

What exactly is a brand activation?
A brand activation is a live experience designed to create a direct, emotional connection between your brand and your audience. Think immersive pop-ups, cultural events, product launches — moments that turn passive consumers into active advocates. It is experiential marketing in its most effective form.
What kind of brands do you work with?
We work best with consumer brands, lifestyle companies and cultural labels that want to show up in real life — fashion, beauty, spirits, tech, hospitality and music. If your brand has an audience you want to put in a room, we want to talk.
Do you only work in New York City?
We are headquartered across New York City and Amsterdam, which gives us strong networks in both markets. We produce activations and events in both cities and travel for the right projects. If you are building something globally, we are built for that too.
What is THKT SELECTS?
THKT SELECTS is our music programming arm. We curate the sonic identity of a brand activation through live DJ sets, artist bookings and playlist direction. Sound is one of the most underused tools in experiential marketing — we take it seriously.
How do I start a project with THKT Studios?
Fill out the project brief below or email us directly at contact@thktstudios.com. Tell us about your brand, the type of activation you have in mind and your timeline. We respond within 24 hours and take it from there.
How long does it take to plan a brand activation?
Timelines depend on the scope and complexity of the project. A focused brand activation can be planned and executed in 4 to 6 weeks. Larger productions with custom build-out, talent bookings and multi-venue logistics typically need 8 to 12 weeks. We work with tight timelines when needed and will always be honest about what is achievable.
What is the difference between experiential marketing and traditional event marketing?
Traditional event marketing typically places a brand as a sponsor alongside other names. Experiential marketing puts the brand at the center of the entire experience. Every element — the space, the programming, the sound, the talent — is designed to express your brand identity specifically. THKT Studios builds experiences that could only exist because of your brand.
What industries do you work with?
We work best with consumer-facing brands in fashion, beauty, food and beverage, spirits, tech, hospitality and music. If your brand has a community you want to put in a physical space and give them something real, we want to hear about it.
Can THKT Studios handle both the creative concept and the production?
Yes. We handle the full lifecycle — from initial concept and creative direction through venue sourcing, production logistics and on-the-ground execution. One team, one vision, from brief to close. That is what keeps the quality consistent.
Do you work with brands outside the United States and Netherlands?
Our primary markets are New York City and Amsterdam, but we travel for the right projects. We have produced and consulted on activations across the US and Europe. If you are planning something globally and want a studio with genuine cross-Atlantic experience, reach out.
04 — Start a Project

READY TO OWN THE room?

Tell us about your brand and what you're building. We'll take it from there.

We respond within 24 hours.