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Case Study · Bespoke Install · NYC

PULSE

One breath, one heartbeat, one of a kind.

A heart-rate art install we designed and built for the Dear Nostalgia Project.

A heartbeat painted live at PULSE

The idea

Show people their calm.

People come to a wellness flea to slow down. We wanted to give them a way to actually see it happen. So we built PULSE. You sit down, put on a heart-rate sensor, close your eyes, and take one quiet minute. Your live heartbeat paints a piece of art on the screen in front of you. When you open your eyes it is finished, and it prints on the spot to take home.

The build

We built the whole thing ourselves.

Nobody sells this off the shelf. We wrote the software that reads a heartbeat and turns it into a painting, tuned it so a fast heart runs warm and a calm heart runs cool, and set it to fill over exactly sixty seconds so every piece finishes whole. Sensor, generative art, live printing, one system. It is ours, and we can build a version of it for any brand.

A guest holding their printed heartbeat piece
One breath, one heartbeat, one of a kind.
A printed PULSE keepsake with its caption and QR code
What rest looks like from the inside.
A guest taking part in PULSE at the Dear Nostalgia Project
A guest during her quiet minute at PULSE, eyes closed

Around ninety-four people sat down, closed their eyes, and left holding a print of their own heartbeat. No two the same.

WANT ONE FOR YOUR BRAND?

PULSE was built for one day, but it is not a one-off. We can shape it around your brand, your colors, your room. If you want people to feel something and leave holding proof of it, let us talk.

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