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Case Study · Brand Activation · NYC

GINSIX × KIEHL'S

Two days that turned a store into a room people did not want to leave.

A two-day brand activation for GINSIX inside Kiehl's Since 1851.

Guests inside the GINSIX x Kiehl's activation in NYC
1,600+
RSVPs in the first 72 hours
900+
guests over two days
50K+
profile views driven for GINSIX
95%
said it felt different from a pop-up

The brief

Introduce GINSIX to New York.

GINSIX wanted to arrive in the city as a way of living, not a launch. The ask was simple to say and hard to do: make a Kiehl's store feel genuinely different for two days, bring the right people through the door, and put GINSIX in front of them without a hard sell.

Guests engaging with GINSIX at the branded activation table

What we did

We ran it end to end.

We designed the setup, the flow, and the mood of the room, curated the music across both days to guide the pace, and handled the on-site promotion and ground support that kept the energy steady from open to close.

Live DJ set at the GINSIX x Kiehl's activation

Music programming across both days, curated to guide the pace of the room.

Guests at the GINSIX x Kiehl's activation
A full room at the GINSIX x Kiehl's activation

Two days in the room

The energy, not the banners.

GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City
GINSIX x Kiehl's brand activation, New York City

“95% of guests said it felt different from a typical pop-up.”

Guest Survey · Kiehl's NYC Activation

WANT A ROOM LIKE THIS?

We build brand activations end to end: experience design, music, content, and on-site production from one team. If you want your brand in the room with the right people, let us talk.

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